Some time ago I compiled a rather entertaining presentation about Nando's and some of the incredible work they've done in the marketing world since walking the old lady into a street pole. (See the end of this post)
Well, last week Nando's did it again, releasing the "meal for 6 campaign" featuring Bob Mugabe and some of his buddies, including PW Botha, Amin, Hussein and Guddafi.
The ad itself is hilarious, and a little controversial, which we know to be a good mix for social success. What I loved about the campaign was the fact that Nando's could probably have stood back and watched the views come in, but they still went out to handpicked bloggers around South Africa with a guy dressed as Robert Mugabe holding a Nando's USB and a meal voucher. Nando's do an incredible job of leveraging WOM in South Africa, and later today @Whatleydude should be sharing a few more thoughts on that over at 1000heads.com...so will keep you updated.
