BMW have created one seriously wicked cinema advertising campaign...one that takes you back to the good old days when you'd stare at the sun and close your eyes to see how long the image would stay burned on the backdrop of your eyelids!
The vid below shows how they went about using this same concept (without burning your retina) to offer a pretty cool experience to the viewers in the cinema.
No logo was used in the ad at all, and the ad itself featuring Ruben Xaus happens to be pretty awesome, which makes the whole thing work a lot better.
Via @katieb86
