A great man once said…
In a world of buzz words, powerpoints, spreadsheets and metrics, it’s important to keep in mind that even someone in a position of power, whether that’s a client or an agency, may still find this marketing world a little daunting…or just plain confusing at times.
The information is important we know, but is it really that hard to “simplify” what you’re trying to say, put it into a “story” and make it easy for people to understand? It’s called “Storyselling”, and if you’d like a fun read I suggest checking out this post by Johnny B. Truant
Think about it this way. Has anyone ever said "That's way too easy for me to understand"?
No, of course not, but what you might hear are things like:
Marketing is all about psychology, and I find it fascinating that so many people just don’t grasp the basic idea of how humans behave. Yes, you might be brilliant at coming up with an idea that gets people buying your products, but if you don’t sell it to the man, or lady, who’s got the power to make it happen…it falls into the dark halls of mediocrity where great ideas go to die.
People get bored, sad, angry, jealous, annoyed, confused…we understand this, which is why we find marketing so fascinating, because every day we put ourselves in the minds of our consumers and try create inspiring campaigns. My question is this, why in the world wouldn’t we show the same kind of empathy towards our clients, agencies or employees?
Empathise, be brutal in your simplicity and sell a story…it’s pretty damn simple. And again, I’d like to ask the question – Has anyone ever said:
“This is too easy for me to understand”?
